Index updated: 4 Nov 2026, 04:25 CETNews: 04:25Current global disaster alerts (GDACS) →

For advertisers

Advertise on PrepReady: partner rate card

PrepReady readers are building go-bags, stocking supplies, preparing for blackouts or looking for shelter. That is the moment they decide what to buy, so ads here reach people with a real need, not random traffic.

01

Topic-matched traffic

Guides on shelters, water, power, first aid and evacuation. Every banner sits next to content that fits the product.

02

Poland and global

Separate PL and EN editions. Run a campaign on one or both.

03

Several channels

Website, newsletter, Telegram groups and YouTube, combined into packages.

04

Honest labelling

Every ad and sponsored piece is labelled. Readers trust us for it, and your brand benefits.

Display banners

Prices per 30 days. Supply your own creative or we design it for you (add-on).

Most impressions

Hero banner

€169 / 30 days

Home page, first screen below the readiness index. The most visible spot on the site.

970×250 · mobile 300×250

In-guide banner

€119 / 30 days

Inside every guide, after the opening paragraphs. Max. 2 advertisers in rotation.

728×90 · mobile 300×250

Topic banner

€69 / 30 days

Exclusive placement in one topic, e.g. Water, Power, First aid, Evacuation. One advertiser per topic.

728×90 · mobile 300×250

Featured discount code

€45 / 30 days

Your code at the top of the deals section and announced on Telegram.

logo + up to 200 characters

Sponsored articles and tests

Content stays on the site permanently. One-off fee.

Sponsored article

€239 one-off

Up to 6,000 characters, written by our editors or by you (edited by us). Up to 2 links, images, shared on Telegram.

labelled "Sponsored", links rel="sponsored"

Recommended

Product test

€359 + test unit

An honest test with our own photos and measurements. Products that pass go into rankings and checklists.

makers do not approve the text before publication

Placement in a guide

€95 one-off

Your product with a link added to an existing, relevant guide.

relevant products only

Newsletter, Telegram and video

Newsletter slot

An image block with a link in the PrepReady Friday report.

€69 / issue

Telegram post

A post with a link and discount code in the EN or PL group, pinned for 24 h.

€45 / post

YouTube video

Unboxing, test, step-by-step guide or a full installation film. Affiliate-code deals possible.

quote on request

Packages

Start

€309 €403

  • Sponsored article
  • In-guide banner for 30 days
  • Telegram post
Ask for dates

Premium

€1,079 €1,412

  • Product test and sponsored article
  • Hero banner for 30 days
  • Topic banner for 30 days
  • 2 newsletter slots
  • 2 Telegram posts
Ask for dates

Terms

  • Prices exclude VAT. 10% off 3-month campaigns, 20% off 6-month campaigns.
  • Banner design by us: €35.
  • Every ad and sponsored piece is clearly labelled and links carry rel="sponsored".
  • We only accept ads related to safety, crisis preparedness, outdoor and home. No political ads, gambling or misleading products.
  • Dates are confirmed once materials are approved. We may decline ads that do not fit the site.

Book a placement

Tell us what you are interested in. We reply within 3 working days with available dates.